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Best practices for Ecommerce SEO
Before moving to best practices for Ecommerce SEO, let us first have a look on what is eCommerce Marketing?
In Simple words, if you have a product, you want to make a sale online, you need a platform, that’s called Ecommerce marketing. Ecommerce marketing is the practice of using a digital marketing strategy to drive traffic to your online store, converting that lead traffic into paying customers and retaining those customers after purchase. An eCommerce marketing strategy is made up of combined tactics both online and offline for your website.
Key factors we need to Include in Your Ecommerce SEO Strategy
The best Ecommerce SEO factors include:
- Keyword research -> You need to analyze the competitors and also we need to focus on the types of keywords customers are searching for.
- Navigation Structure -> based on your keyword research, we need to focus on URL Structure and the menus too.
- Onpage SEO -> Meta tags play a vital role, through strategic keyword optimization in meta tags and content.
- Technical SEO -> We need check the Site in search console, to ensure search engines can crawl your site efficiently.
- Local SEO -> to help drive local organic traffic (Need to create a listing in all craigslist and map listings).
- Content Marketing -> Content always a king in SEO to drive additional organic visitors, we need to have a fresh content.
- Link Building -> In SEO Creating Back links will help improve the authority of your website.
- SEO Insights -> To measure the performance with tools like Google Analytics, you can setup funnel or goal for the product page to ensure your ROI.
Ecommerce Technical SEO Checklist
Prepare the Proper SEO Checklist before making the eCommerce site live:
- Make Sure Your Website Can Be Crawled & Indexed by all the search engines. If a search engine can’t crawl your website, it can’t rank your website content.
- Resolve all broken link Pages with 4XX Errors. Google Search Console is the best tool for all websites
- Double-Check Excluded Pages in robots.txt file
- Add Schema Markup to Your Site for structured data.
- Target specific long tail and competitive keywords, sales driven keywords.
- Avoid duplicate content, plagiarism will penalize your efforts
- Mobile-first index gives more importance to the Mobile version compare to desktop.
As an eCommerce expert we recommend few SEO Tools as follows:
- Google Structured Data Testing Tool
- Google Analytics
- Google Search Console
- Google My Business
- Google Tag Assistant
- Google AdWords Keyword Planner
- Google PageSpeed Insights
- SEO Site Checkup
- Keywords Everywhere Browser Extension
- SEO Minion Browser Extension
- Keyword Keg
- Screaming Frog Spider Tool
- SEMrush
- Moz Pro Keyword Explorer
- Moz Pro On-Page Grader
- Moz Pro-Link Explorer
- Raven Tools Link Manager
- Ahrefs
Conclusion
Ready to build an Ecommerce site? We will help you to find an effective eCommerce SEO strategy that can help your business grow and want to discuss with an expert? We are delighted to hear from you!
Please send us a message using the inquiry. It’s a great pleasure to help you to reach your organic search goals.
Top 10 SEO Trends For 2021
We have listed down the top 10 upcoming must-know SEO trends that will help you to improve your SEO strategy in 2021.
SEO Trends 2021
Every Business sector Should Know Search Engine Optimization or SEO is a field of marketing where you can see changes almost daily. On a daily basis, New algorithm will be released, that will help webmasters to make the website better. As an SEO expert, constantly learning about upcoming SEO trends plays a vital role and this will improve your strategies so that your website(s) rank on top. To make the website list at the top, you need to build a strong SEO strategy.
Mobile SEO
Since 2019 Google considering the Mobile version as the primary version and the Website as the secondary version. Always you need to keep in your mind Mobile version and mobile SEO is important for the better ROI. As a SEO expert, we always prefer to optimize a site for Desktop as well as for mobile version.
Zero-Click Searches
Google focusing on Zero click searches since 2020, Users need to get their results with a single click, basically, Google will give preference to the website, who gives more importance to the user experience.
Website Security
Google considers website security an important factor for ranking. Even the user prefers HTTPS, and in SERP SEO position will improve because of website security.
User-Experience
User experience is important, if a user leaves a website immediately after landing on your website, your bounce rate will be increased, so avoid irrelevant content to make SEO performance better. We design, develop websites for the users. We do digital marketing to grab the users, So make the experience better. Treat the user as a king.
Long-Form Content
According to a study at the top websites, long content that has 3000+ words will get 3x more traffic, 4x more shares, and 3.5x more backlinks than an average length article (900-1200 words). Google gives importance to long-form content because everyone cannot write lengthy content. Only the people who have in-depth knowledge of a particular industry are capable of writing long-form content.
Local SEO
Local SEO is the process of optimizing your online presence to target local communities and local areas. For example, instead of targeting the keyword “Best Digital Marketing Course,” the keyword “Best Digital Marketing Course in New jersey” would give you better results. Many zero-click searches are local searches that show results on the SERP in what’s been dubbed a “local pack.”
Data And Analytics
It is important to understand the various metrics of your site such as:
- Site speed
- Loading time
- Visitor source
- Keywords searched
- URL(s) being crawled
- Indexing redirects
- Response errors
- Bounce rate
Summing Up
Just adding keywords, Meta titles, and alt tags are long gone. SEO metrics are constantly changing and it is becoming a challenge to sustain your rankings on the top. Google is regularly updating its search algorithm, that’s why you should always be learning about the latest SEO trends and how to maintain your site on top.
Happy Learning!
Why Digital Marketing is Important for all Business sectors?
Nowadays marketing trend has been changed, even the business approach too… traditional marketing has gone, now everyone stepped into the new era of digital marketing. This digital marketing path has led us to a different path.
Google and other search engines have considered as the second brain for humans, even though traditional marketing is still there, we don’t have many techniques to implement industry-specific. In digital marketing, we have different platforms with unique business approaches. The transparency level is clear cut; we can track all the metrics with the analytics tools.
Different Mediums of Digital Marketing:
- SEM- PPC or Pay-per-click: It’s a paid marketing strategy the policy is simple if you pay your ads will be displayed, or else vice versa.
- Social Media: Social media sites like Facebook, Twitter, Linkedin Instagram, and more. This platform will increase the engagement, way to engage with the customer feedback.
- SEO: This is a marketing strategy that ranks the keywords of the website to increase their traffic. The higher your Keywords ranks on Google’s SERP, the more chances it is to grow your business.
- Content Marketing: This strategy will make us create unique content with high keyword density, will make the site visibility better.
- Video Marketing: It is the most effective way to reach your customers, you have the opportunities to showcase your testimonials, brand videos, product launch.
- Email Marketing: The Oldest form of digital marketing, but still can get better ROI.
Why Digital Marketing is Important for all Business sectors:
- Your Customers are Online
- Cost-effective and Faster
- Better ROI
- Your Competitors are doing it
- You can reach out to your customers
- It caters to Mobile phone users
- Establish your Brand Reputation
- Has higher revenues
Conclusion
As you know, digital marketing is a crucial period in today’s businesses. All businesses need to expose their brand to a bigger audience if you need your business to grow. Digital marketing may have a lot of potentials to expand.