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A Simple Local SEO Checklist That All Website Owners Should Follow
Local SEO can be a critical connector for many businesses as people in your area are looking for providers. Are your businesses show up when they search for your main location?
Local SEO empowers your brand to target geo-specific keywords and win over customers within a geographical region. Optimize your online presence so your company is ever-present in top Google searches and featured in high-value business directories.
A Simple Local SEO Checklist:
- Know your ranking factors
- Optimize your domain
- Optimize Google My Business
- Get social
- Encourage user reviews
- Generate backlinks and traffic
- Mobile usability
1. Know your ranking factors
- Link Signals
- On-page signals
- Behavioral signals
- Google My Business Signals
- Personalization
- Review Signals
- Social Signals
2. Optimize your domain
Run a site crawl to purge the following issues:
- Duplicate Content
- Broken Links
- Accessibility
- Indexability
- Missing Metadata
- Zombie Pages
Update:
- Title tags
- Images
- Navigation
- URL Strings
- NAP data(Contact information)
- Structured data markup
- Keyword targets
3. Optimize Google My Business
- Create Google My Business Profile.
- Allow Google to publicly display your business information.
- Enter geographical radius.
- Select primary and secondary business categories.
- Write a short business description.
- upload visual content.
- Verify Google My Business account Ownership.
- Solicit customer reviews and Questions.
- Create content with Google posts
4. Get social
Target channels, directories, and publications that are most relevant to your customers, your services, and your location. Those might be:
- Snapchat
- Yelp
- TripAdvisor
- Yellow Pages
- MapQuest
- Better Business Bureau
Each Industry has its own high-value forums that are hyper-targeted to niche buyers. That’s where you need to be as well.
5. Encourage user reviews
- Leave a simple review request on checkout pages.
- Add links to directories on your site.
- Add alt text to images you upload to directories so they appear in SERPs.
- Ask user-experience questions after every transaction, either on site or via email.
- Embed reviews and rating systems on your site.
- Put a Google My Business review request in your email signature.
- Stay in top brand alerts and commentary across social media.
6. Generate backlinks and traffic
- Publish localized content built around geo-targeted keywords.
- Use lots of visuals and location-specific phrasing on your domain and social channels.
- Connect with and incentivize high-value local influencers.
- Partner with other local establishments or peer organizations for co-branding campaigns.
- Use a brand monitoring tool to be alerted when your company name is mentioned across the web. Reach out to those mentioning you.
7. Mobile usability
- Use Google’s mobile-friendly test to achieve optimal mobile responsiveness.
- Remove Mobile site errors.
- Format content with a mobile user in mind.
- Make site navigation easy and enable one-click phone calls from touchscreen devices.
Seriously Local SEO is so important.
How to improve your Email Marketing Performance?
While social media platforms have seen increased usage over time, email remains a critical connector for business, providing a direct line to your potential customers where you can promote your latest offerings in a targeted, timed, and essentially freeway. Basically, if you’re looking to maximize your marketing efforts, email needs to play a part.
So how can you improve your Email Marketing process?
According to statistics, 306.4 billion emails were sent and received each day in 2020. In 2024, the figure is expected to shoot to 361.6 billion. But this also poses a burning problem for email marketers – the problem of plenty.
With so many emails flowing into the subscriber’s inbox every day, subscribers are not reading but scanning them. In fact, the average time spent by a subscriber on an email has decreased by 12% from 2018.
- In 2018, the average time spent reading email is 13.4 seconds
- In 2020, the average time spent reading email is 11.82 seconds
A Good email design hand-holds a reader. Guides their reading flow, keeping them engaged. Feeds them the crux of your email campaign.
When your subscribers check their email inbox, there are three things they see:
- From Name
- Subject Line
- Preheader Text
These three aspects determine whether your email is opened or ignored.
1. Identifiable From Name
Keep your brand name as your From Name for instant recognition.
2. Captivating Subject Line
Craft a crisp, Personalized, intriguing subject line. However, make sure it conveys the purpose of your email and is NOT misleading.
You can always experiment with emojis to bring life to the inbox.
The sweet spot for the length of your subject line? 65 Characters.
3. Informative Preheader
- An extension of your subject line and a prelude to your email content, the preheader, again, must be crisp, further introducing the reader to the purpose of your email.
- Considering the space available on mobile devices for this text, 30-55 characters work well.
- Do check your subject line and preheader in all email clients before hitting send to ensure the text does not get too long.
- Add a ‘View Online‘ link in the preview text.
The Responsive Design Best practices
39% email consumption happened on mobile devices in 2020. While there has been a dip in mobile opens from 42% in 2019, this is still a huge number. Your emails, thus, have to be responsive.
- Stick to a single-column layout.
- Keep the title font-size 22px or more. The copy line width should be up to 6 words of 12-14px font size; the size is ideal for both desktop and mobile. Keep line spacing around 1.5 times the font size.
- Apple recommends a minimum of 44*44 pixels for your CTA button. As far as the font size of your CTA Button is concerned, a good rule of thumb is to use 16px or more.
Making Emails Accessible
2.2 billion people worldwide have some form of vision impairment. It is thus crucial to follow email accessibility best practices to make your emails inclusive for one and all.
- Give a logical reading order to your email by assembling the content from left to right and from top to bottom.
- Use Headers to help your subscribers using screen readers to clearly understand the hierarchy.
- Use ALT Text for images as those screen readers will listen to your ALT Text.
- Avoid center-aligned copy as people with dyslexia may find it difficult to read.
- As mentioned earlier, your CTA button size should be 44*44 px and the size of the text should be 16 px or more.
- 5% of the world population is color blind. So, mindful use of colors and contrast is essential. Make sure to include a contrast between text color and the email background color.
Follow these Email design best practices and we bet your email templates will not only pleasantly surprise your subscribers but also yield the ROI you are looking at.
Best practices for Ecommerce SEO
Before moving to best practices for Ecommerce SEO, let us first have a look on what is eCommerce Marketing?
In Simple words, if you have a product, you want to make a sale online, you need a platform, that’s called Ecommerce marketing. Ecommerce marketing is the practice of using a digital marketing strategy to drive traffic to your online store, converting that lead traffic into paying customers and retaining those customers after purchase. An eCommerce marketing strategy is made up of combined tactics both online and offline for your website.
Key factors we need to Include in Your Ecommerce SEO Strategy
The best Ecommerce SEO factors include:
- Keyword research -> You need to analyze the competitors and also we need to focus on the types of keywords customers are searching for.
- Navigation Structure -> based on your keyword research, we need to focus on URL Structure and the menus too.
- Onpage SEO -> Meta tags play a vital role, through strategic keyword optimization in meta tags and content.
- Technical SEO -> We need check the Site in search console, to ensure search engines can crawl your site efficiently.
- Local SEO -> to help drive local organic traffic (Need to create a listing in all craigslist and map listings).
- Content Marketing -> Content always a king in SEO to drive additional organic visitors, we need to have a fresh content.
- Link Building -> In SEO Creating Back links will help improve the authority of your website.
- SEO Insights -> To measure the performance with tools like Google Analytics, you can setup funnel or goal for the product page to ensure your ROI.
Ecommerce Technical SEO Checklist
Prepare the Proper SEO Checklist before making the eCommerce site live:
- Make Sure Your Website Can Be Crawled & Indexed by all the search engines. If a search engine can’t crawl your website, it can’t rank your website content.
- Resolve all broken link Pages with 4XX Errors. Google Search Console is the best tool for all websites
- Double-Check Excluded Pages in robots.txt file
- Add Schema Markup to Your Site for structured data.
- Target specific long tail and competitive keywords, sales driven keywords.
- Avoid duplicate content, plagiarism will penalize your efforts
- Mobile-first index gives more importance to the Mobile version compare to desktop.
As an eCommerce expert we recommend few SEO Tools as follows:
- Google Structured Data Testing Tool
- Google Analytics
- Google Search Console
- Google My Business
- Google Tag Assistant
- Google AdWords Keyword Planner
- Google PageSpeed Insights
- SEO Site Checkup
- Keywords Everywhere Browser Extension
- SEO Minion Browser Extension
- Keyword Keg
- Screaming Frog Spider Tool
- SEMrush
- Moz Pro Keyword Explorer
- Moz Pro On-Page Grader
- Moz Pro-Link Explorer
- Raven Tools Link Manager
- Ahrefs
Conclusion
Ready to build an Ecommerce site? We will help you to find an effective eCommerce SEO strategy that can help your business grow and want to discuss with an expert? We are delighted to hear from you!
Please send us a message using the inquiry. It’s a great pleasure to help you to reach your organic search goals.
Top 10 SEO Trends For 2021
We have listed down the top 10 upcoming must-know SEO trends that will help you to improve your SEO strategy in 2021.
SEO Trends 2021
Every Business sector Should Know Search Engine Optimization or SEO is a field of marketing where you can see changes almost daily. On a daily basis, New algorithm will be released, that will help webmasters to make the website better. As an SEO expert, constantly learning about upcoming SEO trends plays a vital role and this will improve your strategies so that your website(s) rank on top. To make the website list at the top, you need to build a strong SEO strategy.
Mobile SEO
Since 2019 Google considering the Mobile version as the primary version and the Website as the secondary version. Always you need to keep in your mind Mobile version and mobile SEO is important for the better ROI. As a SEO expert, we always prefer to optimize a site for Desktop as well as for mobile version.
Zero-Click Searches
Google focusing on Zero click searches since 2020, Users need to get their results with a single click, basically, Google will give preference to the website, who gives more importance to the user experience.
Website Security
Google considers website security an important factor for ranking. Even the user prefers HTTPS, and in SERP SEO position will improve because of website security.
User-Experience
User experience is important, if a user leaves a website immediately after landing on your website, your bounce rate will be increased, so avoid irrelevant content to make SEO performance better. We design, develop websites for the users. We do digital marketing to grab the users, So make the experience better. Treat the user as a king.
Long-Form Content
According to a study at the top websites, long content that has 3000+ words will get 3x more traffic, 4x more shares, and 3.5x more backlinks than an average length article (900-1200 words). Google gives importance to long-form content because everyone cannot write lengthy content. Only the people who have in-depth knowledge of a particular industry are capable of writing long-form content.
Local SEO
Local SEO is the process of optimizing your online presence to target local communities and local areas. For example, instead of targeting the keyword “Best Digital Marketing Course,” the keyword “Best Digital Marketing Course in New jersey” would give you better results. Many zero-click searches are local searches that show results on the SERP in what’s been dubbed a “local pack.”
Data And Analytics
It is important to understand the various metrics of your site such as:
- Site speed
- Loading time
- Visitor source
- Keywords searched
- URL(s) being crawled
- Indexing redirects
- Response errors
- Bounce rate
Summing Up
Just adding keywords, Meta titles, and alt tags are long gone. SEO metrics are constantly changing and it is becoming a challenge to sustain your rankings on the top. Google is regularly updating its search algorithm, that’s why you should always be learning about the latest SEO trends and how to maintain your site on top.
Happy Learning!
Why Digital Marketing is Important for all Business sectors?
Nowadays marketing trend has been changed, even the business approach too… traditional marketing has gone, now everyone stepped into the new era of digital marketing. This digital marketing path has led us to a different path.
Google and other search engines have considered as the second brain for humans, even though traditional marketing is still there, we don’t have many techniques to implement industry-specific. In digital marketing, we have different platforms with unique business approaches. The transparency level is clear cut; we can track all the metrics with the analytics tools.
Different Mediums of Digital Marketing:
- SEM- PPC or Pay-per-click: It’s a paid marketing strategy the policy is simple if you pay your ads will be displayed, or else vice versa.
- Social Media: Social media sites like Facebook, Twitter, Linkedin Instagram, and more. This platform will increase the engagement, way to engage with the customer feedback.
- SEO: This is a marketing strategy that ranks the keywords of the website to increase their traffic. The higher your Keywords ranks on Google’s SERP, the more chances it is to grow your business.
- Content Marketing: This strategy will make us create unique content with high keyword density, will make the site visibility better.
- Video Marketing: It is the most effective way to reach your customers, you have the opportunities to showcase your testimonials, brand videos, product launch.
- Email Marketing: The Oldest form of digital marketing, but still can get better ROI.
Why Digital Marketing is Important for all Business sectors:
- Your Customers are Online
- Cost-effective and Faster
- Better ROI
- Your Competitors are doing it
- You can reach out to your customers
- It caters to Mobile phone users
- Establish your Brand Reputation
- Has higher revenues
Conclusion
As you know, digital marketing is a crucial period in today’s businesses. All businesses need to expose their brand to a bigger audience if you need your business to grow. Digital marketing may have a lot of potentials to expand.