Best practices for Ecommerce SEO

Before moving to best practices for Ecommerce SEO, let us first have a look on what is eCommerce Marketing?

In Simple words, if you have a product, you want to make a sale online, you need a platform, that’s called Ecommerce marketing. Ecommerce marketing is the practice of using a digital marketing strategy to drive traffic to your online store, converting that lead traffic into paying customers and retaining those customers after purchase. An eCommerce marketing strategy is made up of combined tactics both online and offline for your website.

Key factors we need to Include in Your Ecommerce SEO Strategy

The best Ecommerce SEO factors include:

• Keyword research -> You need to analyze the competitors and also we need to focus on the types of keywords customers are searching for.
• Navigation Structure -> based on your keyword research, we need to focus on URL Structure and the menus too.
• Onpage SEO -> Meta tags play a vital role, through strategic keyword optimization in meta tags and content.
• Technical SEO -> We need check the Site in search console, to ensure search engines can crawl your site efficiently.
• Local SEO -> to help drive local organic traffic (Need to create a listing in all craigslist and map listings).
• Content Marketing -> Content always a king in SEO to drive additional organic visitors, we need to have a fresh content.
• Link Building -> In SEO Creating Back links will help improve the authority of your website.
• SEO Insights -> To measure the performance with tools like Google Analytics, you can setup funnel or goal for the product page to ensure your ROI.

Ecommerce Technical SEO Checklist

Prepare the Proper SEO Checklist before making the eCommerce site live:

• Make Sure Your Website Can Be Crawled & Indexed by all the search engines. If a search engine can’t crawl your website, it can’t rank your website content.
• Resolve all broken link Pages with 4XX Errors. Google Search Console is the best tool for all websites
• Double-Check Excluded Pages in robots.txt file
• Add Schema Markup to Your Site for structured data.
• Target specific long tail and competitive keywords, sales driven keywords.
• Avoid duplicate content, plagiarism will penalize your efforts
• Mobile-first index gives more importance to the Mobile version compare to desktop.

As an eCommerce expert we recommend few SEO Tools as follows:

1. Google Structured Data Testing Tool
2. Google Analytics
3. Google Search Console
4. Google My Business
5. Google Tag Assistant
6. Google AdWords Keyword Planner
7. Google PageSpeed Insights
8. SEO Site Checkup
9. Keywords Everywhere Browser Extension
10. SEO Minion Browser Extension
11. Keyword Keg
12. Screaming Frog Spider Tool
13. SEMrush
14. Moz Pro Keyword Explorer
15. Moz Pro On-Page Grader
16. Moz Pro-Link Explorer
17. Raven Tools Link Manager
18. Ahrefs

Conclusion

Ready to build an Ecommerce site? We will help you to find an effective eCommerce SEO strategy that can help your business grow and want to discuss with an expert? We are delighted to hear from you!

Please send us a message using the inquiry. It’s a great pleasure to help you to reach your organic search goals.