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Local SEO can be a critical connector for many businesses as people in your area are looking for providers. Are your businesses show up when they search for your main location?
Local SEO empowers your brand to target geo-specific keywords and win over customers within a geographical region. Optimize your online presence so your company is ever-present in top Google searches and featured in high-value business directories.
A Simple Local SEO Checklist:
- Know your ranking factors
- Optimize your domain
- Optimize Google My Business
- Get social
- Encourage user reviews
- Generate backlinks and traffic
- Mobile usability
1. Know your ranking factors
- Link Signals
- On-page signals
- Behavioral signals
- Google My Business Signals
- Personalization
- Review Signals
- Social Signals
2. Optimize your domain
Run a site crawl to purge the following issues:
- Duplicate Content
- Broken Links
- Accessibility
- Indexability
- Missing Metadata
- Zombie Pages
Update:
- Title tags
- Images
- Navigation
- URL Strings
- NAP data(Contact information)
- Structured data markup
- Keyword targets
3. Optimize Google My Business
- Create Google My Business Profile.
- Allow Google to publicly display your business information.
- Enter geographical radius.
- Select primary and secondary business categories.
- Write a short business description.
- upload visual content.
- Verify Google My Business account Ownership.
- Solicit customer reviews and Questions.
- Create content with Google posts
4. Get social
Target channels, directories, and publications that are most relevant to your customers, your services, and your location. Those might be:
- Snapchat
- Yelp
- TripAdvisor
- Yellow Pages
- MapQuest
- Better Business Bureau
Each Industry has its own high-value forums that are hyper-targeted to niche buyers. That’s where you need to be as well.
5. Encourage user reviews
- Leave a simple review request on checkout pages.
- Add links to directories on your site.
- Add alt text to images you upload to directories so they appear in SERPs.
- Ask user-experience questions after every transaction, either on site or via email.
- Embed reviews and rating systems on your site.
- Put a Google My Business review request in your email signature.
- Stay in top brand alerts and commentary across social media.
6. Generate backlinks and traffic
- Publish localized content built around geo-targeted keywords.
- Use lots of visuals and location-specific phrasing on your domain and social channels.
- Connect with and incentivize high-value local influencers.
- Partner with other local establishments or peer organizations for co-branding campaigns.
- Use a brand monitoring tool to be alerted when your company name is mentioned across the web. Reach out to those mentioning you.
7. Mobile usability
- Use Google’s mobile-friendly test to achieve optimal mobile responsiveness.
- Remove Mobile site errors.
- Format content with a mobile user in mind.
- Make site navigation easy and enable one-click phone calls from touchscreen devices.
