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Many people are looking for ways to improve their email marketing strategy. Personalizing your messaging can be a great way to boost customer loyalty and retention.
Personalize Messaging increases Sales and Create loyal customers. Users want marketing to be relevant and targeted to their specific interests.
3 Facts of Marketing Messaging
- 72% of Consumers only engage with marketing messages customized to their interests.
- 90% of Consumers categorize irrelevant messaging is annoying.
- 2 in 3 Consumers would rather buy from brands that know their purchase history.
Personalized Messaging increases:
- Brand Loyalty
- Engagement and conversions
- Customer retention
Customers want Personalized messaging that:
- Is relevant to their interests.
- Features product details.
- Includes a product or brand they already enjoy.
- Tells a good story.
- Makes them laugh.
Read Also: How to improve your Email Marketing Performance?
Tips to Turn Personalized Messages into Future Sales
On Email: Personalization increases click-through rates by 41%
1. Add First Names Your Subject Lines
- This increases the open probability by 20%, while reducing the unsubscription rate by 17%.
- Make your email Mobile-friendly by keeping the subject line to 25-30 characters.
2. Create Dynamic Content with User Data
- Scale personalization by segmenting email audiences according to demographics, behavior, and location.
- Target dynamic content towards customers in different stages of the sales funnel.
3. Highlight Missed Purchase Opportunities
- If a user abandoned a product in their shopping cart, send a reminder email featuring a photo and link to purchase.
- Add a trackable coupon so the user gets a discount attached to the email.
4. Send Behavior-Triggered Emails
- These are sent when users complete a certain action and have 70.5% higher open rates than other emails.
- Drive viral growth by encouraging users to share congratulatory emails on social.
Over Text Message: Text messages are more personal than other forms of marketing. Here’s how to send unobtrusive SMS messages that add value.
1. Activate New Users with a Freebie or Discount
- Send a welcome text offer that guides a user to your app or site to explore your products and make a purchase.
- Create uniquely generated coupon codes so only subscribers can get the special deal.
2.Send Order confirmations and Delivery Updates
- Customers prefer to get order status alerts, reservation confirmations, and appointment reminders via text message.
- Include your help dest info in a delivery SMS in case something is wrong with the order.
3. Reply to Text Messages
- SMS has a 45% response rate so you’ll need to have a plan in place for when users answer your marketing texts.
- Invest in a two-way texting platform that sends automated replies.
In-App Messaging: Send personalize notifications while users are in-app to create an exciting user journey that adds value and promotes brand loyalty.
1. Create a Personalized Onboarding Journey
- Greet new customers with a friendly welcome message or quick tutorial showcasing your app’s key features.
- Make the exit option visible so users can opt-out of the onboarding process.
2. Use Pre-Built Templates to Showcase Exciting User Data
- Create a Compelling, shareable story by highlighting milestones in-app, as users enjoy sharing data about themselves.
- Promote a hashtag for users to tag when sharing to create a collective moment.
3. Send Gamified Messages to Loyal Users
- Target daily active users with special rewards or discounts for making purchases or referring friends.
- Avoid User frustration by making the redemption process simple and transparent.
